Advertising Law · KOL · livestream e-commerce
China's Advertising Law is strict on superlatives and comparative claims — and the fastest-growing exposure is in influencer and livestream marketing.
China's Advertising Law penalizes superlatives (“best,” “No. 1,” “national”), unsupported comparative claims, and sector-specific promotion violations. The newest exposure is in KOL/KOC (influencer) marketing and livestream e-commerce, where regulators have tightened rules on endorsements and disclosure.
We review marketing materials before launch, structure influencer and livestream agreements, and — because customer data collected through marketing platforms crosses borders — fold a PIPL dimension into your marketing compliance.
We work in English and Chinese, on your timeline. Initial consultations are confidential and without obligation.